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12. Certainty

 Above: Although many investors believe you can't make money in the stock market during a bear market, these two winners proved otherwise.

Above: Although many investors believe you can’t make money in the stock market during a bear market, these two winners proved otherwise.

Stocks have personalities, just like people do. Some you can trust, some you can’t. Own companies with high degrees of certainty.

Try to gauge if there is a high degree of certainty the company will be able to make their estimated profits. Is it a stable, solid industry like healthcare or is it up-and-down like oil.

During tough economic environments, healthcare stocks not only provide safe havens but also give growth opportunity. Stryker (SYK) makes replacement hips and is a growth stock with a high level of certainty.

As of June 2003, Stryker had a streak of growing profits in 25 of the past 26 years.

Scroll down to the second chart chart to reveal another healthcare stocks that performed well even after the stock market crash in 2000.

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