Stock (Symbol) |
AppLovin (APP) |
Stock Price |
$478 |
Sector |
| Technology |
Data is as of |
| May 11, 2026 |
Expected to Report |
| August 12 |
Company Description |
 AppLovin Corporation is a marketing platform.
The Company provides end-to-end software and artificial intelligence (AI) solutions for businesses to reach, monetize and grow their global audiences. Its advertising solutions include a comprehensive suite of tools including AppDiscovery, MAX, Adjust, Wurl and Axon Ads Manager. AppDiscovery is powered by AXON, its AI-powered advertising engine, and matches advertiser demand with publisher supply through auctions at vast scale and at microsecond-level speeds. MAX is its monetization solution, utilizing an advanced in-app bidding technology that optimizes the value of a publisher’s advertising inventory by running a real-time competitive auction, driving more competition, and higher returns for publishers. Adjust is its measurement and analytics marketing platform which provides marketers with the visibility, insights, and data needed to scale their apps marketing and drive more informed results. Wurl is its connected TV (CTV) platform. Source: Refinitiv. |
Sharek’s Take |
 The leading video game marketing platform, AppLovin (APP) reported a massive quarter as the company said its AI advertising platform is entering a completely new growth phase. Last qtr, APP delivered 113% profit growth on 59% revenue growth, driven by continued technology advancements. Management stated that its Axon AI system — Axon 2.0 — instantly helps businesses target customers and optimize ads, which makes ads more cost effective. And now, after 14 years of being an invite-only or referral based platform, Axon is now open to the general public where any advertiser can sign up to run ads. Management believes this combination of stronger AI models, self-serve onboarding, and automated ad creation could eventually bring millions of new businesses onto the platform, ushering in a new growth phase for digital advertising.
Founded in 2011 and headquartered in Palo Alto, California, AppLovin Corporation provides advertising technology that helps mobile app and game developers and advertisers market, monetize, and grow their apps. AppLovin’s platform is a suite of tools that enables advertisers to acquire users, run ad campaigns, and generate revenue through in-app advertisements. AppLovin previously operated a portfolio of owned mobile games through its Apps segment; however, the company sold that business in 2025 to focus entirely on its higher-margin advertising technology platform. Axon 2.0 is the company’s machine-learning system that analyzes large amounts of advertising data to understand which ads are most likely to perform well. Axon 2.0 works by automatically showing the right ads to the right users and deciding how much each ad placement is worth. The AppLovin Platform is comprised of four primary solutions, with revenue from Axon Ads Manager comprising almost all of the company’s total revenue:
AppLovin is a stock I owned in the past, and last sold it from the Aggressive Growth Portfolio in February 2022 ~$56. At the time speculative stocks were out of favor. APP lost money in 2022, and returned to profitability in 2023. Since then, profits have grown gone from around $1 a share in 2023 to ~$10 in 2025, with estimates of ~$16 for this year (2026) and ~$21 for 2027. Analysts give APP an Estimated Long-Term Growth Rate of 47% a year. For 2025, the company repurchased and withheld $2.6 billion in stock. APP was added to the Growth Portfolio and Focus List last quarter. I think the stock has vast potential, but the digital ad space is competitive and that makes the stock a bit speculative. |
One Year Chart |
 These charts were done on 5/11 when APP was $478. today is 6/3 and the stock is $566. The stock broke out in a big way just last week.
The P/E is 30, up from 29 last qtr. I think the stock is currently undervalued. I think the stock should have a 35 P/E. At least. APP has an Estimated Long-Term Growth Rate of 47%. That’s a big number. Qtrly profit growth was in the triple-digits last quarter (+113%). Qtrly Estimates are very strong. |
Earnings Table |
 Last qtr, AppLovin reported 113% profit growth year-over-year and beat analyst estimates of 94% growth. Revenue increased 59% year-over-year compared to analyst estimates of 19% growth.
Annual Profit Estimates are looking great! Qtrly Profit Estimates are for 53%, 64%, 41%, and 32% profit growth the next 4 qtrs. Revenue is expected to climb 52% next qtr. This Earnings Table is littlered with green. |
Fair Value |
 APP is $478 this qtr with a P/E of 30.
My Fair Value is a P/E of 35, which is $552 a share. 2027 Fair Value is $732 a share, giving the stock excellent upside. |
Bottom Line |
 AppLovin (APP) had its IPO in April 2021 and the ten-year chart has been choppy.
APP stock has vast potential as the company’s been growing rapidly, yet the P/E is only in the 30s. Also, profit estimates might be too low considering are now able to sign up for Axon and start running campaigns. APP moves from 7th to 5th in the Growth Portfolio Power Rankings. In the Focus List I’m, moving the stock from 7th to 4th in the Power Rankings. |
Power Rankings |
Growth Stock Portfolio
5 of 29Aggressive Growth Portfolio 4 of 17Conservative Stock Portfolio N/A |
