Stock (Symbol) |
Apple (AAPL) |
Stock Price |
$94 |
Sector |
| Technology |
Data is as of |
| May 5, 2016 |
Expected to Report |
| Jul 19 – Jul 25 |
Company Description |
Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. It sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added re-sellers. Source: Thomson Financial |
Sharek’s Take |
One Year Chart |
AAPL is hitting support here, and it better hold or the next support level is around $75. I didn’t paint the P/E of 11 in green (even though that’s dirt cheap) because profits are falling and estimates are getting worse. This is setting up as a true value play. To me that means a lot of waiting for a recovery. |
Fair Value |
What’s interesting in this table is the stock stayed around 13x earnings the past five years even as profits almost tripled. Now profits are falling — and estimates are too! So as an analyst you either have to lower the EPS guidance or tack on a lower multiple (P/E). I’ll take the latter. My Fair Value on Apple is $83 which is 10x “current” estimates. |
Bottom Line |
Apple is now on a steep downtrend that began around a year ago. Right now the stock’s trying to hold on to $94 but from the looks of things it could be headed to my Fair Value of $83. But this is a hard company to get a handle on so who knows, the stock could go up from here. The main issue is profits are not growing and in my book profit growth leads to stock growth. I don’t hold shares of AAPL in client portfolios. |
Power Rankings |
Growth Stock Portfolio
N/AAggressive Growth Portfolio N/AConservative Stock Portfolio N/A |

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. It sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added re-sellers. Source: Thomson Financial
AAPL is hitting support here, and it better hold or the next support level is around $75. I didn’t paint the P/E of 11 in green (even though that’s dirt cheap) because profits are falling and estimates are getting worse. This is setting up as a true value play. To me that means a lot of waiting for a recovery.
What’s interesting in this table is the stock stayed around 13x earnings the past five years even as profits almost tripled. Now profits are falling — and estimates are too! So as an analyst you either have to lower the EPS guidance or tack on a lower multiple (P/E). I’ll take the latter. My Fair Value on Apple is $83 which is 10x “current” estimates.
Apple is now on a steep downtrend that began around a year ago. Right now the stock’s trying to hold on to $94 but from the looks of things it could be headed to my Fair Value of $83. But this is a hard company to get a handle on so who knows, the stock could go up from here. The main issue is profits are not growing and in my book profit growth leads to stock growth. I don’t hold shares of AAPL in client portfolios.